Lucky Westerlund

Hi, I’m
Lucky.

I’m building Lembra to help people find and compare event suppliers. Before that, I worked across sales, clinician support and sales systems at Heidi Health.

Lucky Westerlund

01 / Lembra

Finding the right suppliers for an event.

We’re building a way to turn an event brief into a useful supplier comparison, with sources to check and gaps made clear.

Lembra’s working interface, showing example venues and catering suppliers beside an event brief

The wider ambition was to help carry an event from idea to execution. We narrowed the starting point after working through the decisions that still needed an organiser’s input.

The product and the decisions behind it

02 / Heidi Health

Heidi

I started in the CEO’s inbox. The job grew from there.

I ran demos, supported clinicians and worked on the early sales team’s systems. Those conversations also helped us explain Heidi and understand what people wanted it to do next.

My work at Heidi

03 / Lucky Foodtown

Lucky Foodtown

Software for our family grocery store back home in Samoa.

At Lucky Foodtown, I built tools for payroll, coffee orders and sales with coding agents.

A little look around the shop…
Visit the store’s site ↗

The week’s pay, ready to check.

How it works

It took the week’s hours and deductions through five steps. Before the pay was finalised, the person checking it could see each employee’s hours, deductions, net pay and whether they were paid by bank or cash. Overtime and missing bank details were flagged at the top.

5–11 Oct

To checkPay day Tue 13 Oct

  1. ✓Hours
  2. ✓Deductions
  3. 3Check pay
  4. 4Finalise
  5. 5Pay
  1. 1Hours5 people · 163.5 h(done)
  2. 2Deductions this week$95.00 from 4 people(done)
  3. 3Check pay3 need a decision(current step)

    Needs a decision · 3

    • Overtime · 2 peopleOver 8 h a day or 40 h a week.
    • Bank account missing · 1 person Fix firstPaid by bank, with no account saved.
    Pay for the week of 5–11 Oct, one row per person.
    PersonGross ($)Tax, pension, levyAfter taxDeductionsNet payPaid by
    Maya Lindqvist44.5 h · Overtime430.1058.23371.8725.00346.87Bank
    Priya Nair40 h344.0037.56306.4418.00288.44Bank
    Daniel Okafor47 h · Overtime414.1054.39359.7140.00319.71Cash
    Hannah Sato32 h · No bank account262.4023.61238.79–238.79BankNo account
    Leo BrandtSalary620.00103.80516.2012.00504.20Bank
    5 people2,070.60277.591,793.0195.001,698.01
    • Maya Lindqvist44.5 h · Bank · Overtime346.87of 430.10 gross
    • Priya Nair40 h · Bank288.44of 344.00 gross
    • Daniel Okafor47 h · Cash · Overtime319.71of 414.10 gross
    • Hannah Sato32 h · Bank · No bank account238.79of 262.40 gross
    • Leo BrandtSalary · Bank504.20of 620.00 gross
    • 5 peopleNet pay 1,698.01
  4. 4FinaliseAfter the pay is checked(not started)
  5. 5Pay peopleAfter the pay is finalised(not started)

04 / Lucky Construction

Lucky Construction is my family’s construction business.

I operated excavators and loaders there, helped engineers on site and repaired machinery in the workshop. We’re now working on LCON Plant AI for the rock-crushing plant.

LCON Plant AI
Plant model
Tipped today142.0t
Crushing time83%
Round again22%
Loads out9loads
The crushing plant, excavator, conveyors and loading bays
Whole plantRunning
Material through the jaw53 t/h

It is still a model. The idea is to fit plain sensors to the plant and read them with software we write ourselves, so the crew can see what was tipped today, how long the plant has been crushing, how much rock went round again and how many loads have left the yard.

05 / BleFos

A school project became my first real business.

BleFos sold blue-light glasses. It began in my final-year high-school business course.

We pitched in Wellington, became Young Enterprise Scheme finalists and kept trading after school. Products, suppliers, photoshoots, Facebook ads and orders: this was my first go at building a brand.

Read the BleFos story ↗

06 / Toolkit

Tools I use.

Research

4 tools
Exa
Firecrawl
Apify
Podscan

Build

10 tools
Claude Code
Codex
Cursor
Grok
Lovable
React
TypeScript
Vite
Tailwind
Python

Ship

5 tools
GitHub
Vercel
Supabase
Notion
Linear

Test & observe

5 tools
Braintrust
PostHog
Sentry
Playwright
Excel

Explain

5 tools
Figma
Canva
PowerPoint
Higgsfield
Runway

07 / Contact

Say hello.

LinkedIn

I’m interested in commercial roles where I can work closely with customers and help build the systems behind the team.